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Consuming the Craft

Jun 3, 2019

John Hedburg is the founder of Bottle Rocket Design, an alumni graduate of the Craft Beer Institute program, and a web designer for craft beer breweries across the industry.


John joins me today to discuss how to build brand loyalty by designing a stellar website. He shares the factors you should consider when planning your website design, the importance of using professional photos and videos on your website, and the difference between using a website builder platform such as Wix or Squarespace versus hiring a professional web designer. He also explains why it’s important to design your website with a mobile-first mindset, how to create engaging and relevant content to build your brand and website authority, and why it’s important to keep your website content up-to-date in an ever-changing online environment.





This week on Consuming the Craft:


  • The most important factors to consider when designing a website for your craft beer brewery.
  • The information your website should include.
  • Copywriting best practices when creating text content for your website.
  • The importance of using pictures and videos on your website.
  • Why you should hire a professional photographer for your website photos.
  • Optimizing your website for viewing on desktop and mobile devices.
  • The Booze Clues Armagnac surprise.
  • The limitations of website building platforms like Wix and Squarespace.
  • Having a mobile-first website strategy.
  • How to create relevant, engaging content to keep website visitors coming back to your site.
  • The importance of keeping your website content up-to-date.



Connect with John Hedburg:




This episode is brought to you by…


McConnell Farms - Taste the Way You Remember. Enjoy homemade ciders and ice cream made from only the best produce on the market. Visit the McConnell Farms website to learn more our seasonal inventory and delicious creations you can make with our homegrown produce.


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